MJRC and Thomson Foundation launch the first study mapping the use of AI by newsrooms in the Czech Republic, Hungary, Poland, and Slovakia.

Exploring the nuanced integration of AI in newsrooms across the V4 countries—Czech Republic, Hungary, Poland, and Slovakia, a new study mapping AI use in the newsrooms across the region highlights the substantial benefits of AI for efficiency and data management, especially for small and independent media outlets.

The research, however, also underscores the ethical concerns and need for transparency, reflecting a balance between technological advancements and journalistic integrity. Journalists in the four countries in the region who have tested various possibilities for using AI point to its limits. On the one hand, AI can save time, automate trivial tasks, and provide a second opinion during the initial drafting of articles. On the other hand, journalists are skeptical that AI would work without human supervision due to the high risk of errors that would damage the reputation of professional outlets.

The study results from the collaboration between the Media and Journalism Research Center (MJRC), Thomson Foundation and the Centre for Free Elections and Democracy (CeSID) in Belgrade.

The study can be read both on MJRC’s website and on Journalift.

For more about MJRC’s work on AI and Journalism, see the Artificial Intelligence Market Project page.

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