Italy in Media Influence Matrix

The dizzying growth of the online sector is transforming the dynamics of the media industry in Italy, revolutionizing both the way information is produced and business models themselves. Not only have algorithmic sources and the consumption of information via the web become increasingly important, but for the first time in Italy’s media history, online advertising revenues exceeded television ad spend in 2019. New players have appeared in the market in recent years, further spurring competition in the news business, according to the report.

Television remains relatively stable in terms of popularity, but highly concentrated in terms of both audience and revenues,” Matteo Trevisan, the report’s author wrote. The country’s two historical players, RAI, the public service broadcaster, and Mediaset continue to dominate the market, but the gap has been narrowing as specialized channels have been increasing their audience. 

For this and other upcoming reports in the Media Influence Matrix Italy chapter, check this space or get in touch with us.

Country Factsheet

Key Findings

Government, Politics and Media Regulation

Funding Journalism

Technology, Public Sphere and Journalism