Video on Demand (VoD) is one of the fastest growing segments of the audiovisual industry in India, projected to reach 465.5m users by 2027. VoD refers to a digital media distribution model where the end users can watch videos at their own convenience usually through an online platform or service.  

In his latest academic article, Vibodh Parthasarathi, Associate Professor at the Centre for Culture, Media and Governance, Jamia Millia Islamia, New Delhi, and an expert with the Media and Journalism Research Center, discusses in-depth the VoD digital media distribution model in the Indian context. Parthasarathi presents the types of actors involved in the segment (cinema, linear broadcasting, mobile telecommunication, and web businesses) as well as the competitive relationships formed within the VoD market. Furthermore, the author analyzes the Indian government’s behavior with regards to the VoD media distribution model and how this position has impacted the market.  

To read the paper in full, please see here

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