How Artificial Intelligence Is Changing Media and Journalism in Central Europe
A study mapping the use of AI by newsrooms in the Czech Republic, Hungary, Poland and Slovakia.
This paper explores the nuanced integration of AI in newsrooms across the V4 countries—Czech Republic, Hungary, Poland, and Slovakia. It highlights the substantial benefits of AI for efficiency and data management, especially for small and independent media outlets. Despite slow and cautious adoption, there is growing recognition of AI’s potential, particularly for automating repetitive tasks, allowing journalists to focus on critical topics. The research underscores the ethical concerns and need for transparency, reflecting a balance between technological advancements and journalistic integrity. It also contrasts V4 practices with global standards, noting the disparity in ethical guidelines and transparency efforts. The findings suggest that while AI offers significant opportunities, careful management is essential to uphold democratic values and foster regional collaboration.
Author: Marius Dragomir, Davor Marko, Bojan Klačar, Ivo Čolovic, Slađana Komatina
Publisher: Thomson Foundation and Media and Journalism Research Center
Publication year: 2024
To cite this article
Marius Dragomir, Davor Marko, Bojan Klačar, Ivo Čolovic, Slađana Komatina. (2024). How Artificial Intelligence Is Changing Media and Journalism in Central Europe. Tallinn/London/Santiago de Compostela: Media and Journalism Research Center (MJRC). London: Thomson Foundation