London/Tallinn/Santiago de Compostela. The Media and Journalism Research Center (MJRC) released a new study today examining how Argentina’s media sector is navigating the ongoing economic crises that have severely affected the country.
Argentina’s economic instability, which has persisted for years, was exacerbated by the Covid-19 pandemic starting in March 2020 and further strained by the Russian invasion of Ukraine in February 2022. The leadership of the newly elected libertarian President Javier Milei, who assumed office in December 2023 after Alberto Fernández’s term, has so far failed to improve the dire circumstances.
In December 2023, Argentina faced unprecedented economic turbulence, recording extreme levels of inflation and a sharp depreciation of the Argentine Peso, its national currency. Inflation surged by 25.5% during that month alone, adding up to an alarming 211.4% over the entire year. Such economic conditions pose enormous challenges across Argentine society, placing extraordinary pressure on media organizations—from small, independent outlets to major players—to find ways to sustain themselves in this volatile environment.
Given these political and economic shifts, this article seeks to explore how media organizations in Argentina are pursuing financial stability while safeguarding their editorial independence. At the same time, it examines the motivations behind private companies choosing to support media outlets through advertising or institutional programs, as well as the qualities they value when deciding where to advertise their brands and services.
Read the report here.
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