Editorial and content costs are the largest single area of expenditure for news publishers, accounting for just over a third (33.5%) of expenditure, Damian Radcliffe writes in an analysis published on Medium. This is almost double the next area, advertising and sales (15.8%), as well as general costs (15.6%) and print production (14.5%), according to the article that uses data from a WAN-IFRA study focused on press trends.
Radcliffe’s article costs and the strategic investments being made by news publishers, as well as the areas where they are looking to divest and reduce their outgoings.
The full article is available here.
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