John Masuku, a seasoned professional at Zimbabwe Broadcasting and an expert with the Media and Journalism Research Center (MJRC), has recently published his memoirs. The book chronicles the history of broadcasting in Zimbabwe, drawing on his personal and professional experiences, as well as insights from family members who were involved in broadcasting as early as the 1950s.
Published by Radiant Publishing House, the memoir details the evolution of radio and television in Zimbabwe, from colonial Southern Rhodesia to the post-independence era. It covers various aspects, including control, programming, news content, editorial policies, management, and technology.
The book also addresses issues such as early training, gender balance, sustainability, quality control, and the role of advertising in funding the media. Beyond the coverage of Zimbabwe’s public and commercial stations, the book provides insights into the operations of guerrilla radio stations in neighboring and distant countries during the liberation struggle.
Masuku’s narrative includes reflections on his own broadcasting career, highlighting his training at the BBC in London and Radio Deutsche Welle in Germany. He also recounts his role as the 2023 World Radio Day International Campaign Coordinator under UNESCO.
The book underscores the significance of embracing digital media, understanding audience needs, and maintaining discipline and responsibility in broadcasting.
The memoir is available for purchase on Amazon.