Radcliffe: Where Are News Publishers Placing Their Bets?
Editorial and content costs are the largest single area of expenditure for news publishers, accounting for just over a third (33.5%) of expenditure, Damian Radcliffe writes in an analysis published on Medium. This is almost double the next area, advertising and sales (15.8%), as well as general costs (15.6%) and print production (14.5%), according to…